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You’ll have heard of the expression ‘by cheap, buy twice’ – and this is particularly relevant when creating content. Continue Reading
The automotive industry has been through a lot in recent years. Tesla and Google are transforming cars and car-travel. Continue Reading
There’s a science to customer loyalty, and it starts with touchpoints. Continue Reading
As websites become faster, slicker, and more fun to explore – it’s easy to think that copy matters less than the UX and overall design. Continue Reading
In 2000, the average attention span was recorded at 12 seconds. Over a decade later, Microsoft concluded that the average attention span now sits at around eight seconds – less than that of a goldfish. Continue Reading
